Enhance your Social Network Intelligence
Do more than just listen-in to social media conversations! With Ni3, the world of online discourse is displayed in a visual and tangible way, offering unprecedented insight and clarity to help product marketing strategists with developing action plans for engaging with the social media sphere.
On the social web there is an explosion of vocal communities and strong opinion leaders shaping and influencing purchasing decisions. How to find them, where to access them, and how to engage with them is where Ni3 can help!
Monitor online sentiment and the reputation of your brand
Stay abreast of the evolution of all online communities relevant to your brands, by seeing - at a glance - the opinion shapers and affected participants, and identifying which blogs and forums are the most influential for any topic. Ni3 captures the site traffic, memberships, links (eg. blogrolls), mentions, and sentiment in order to calculate influence and identify the most relevant sites, forums and blogs.
Identify your key stakeholders in the online world
Enhance the impact of your promotional and PR activities by identifying and targeting Social Media opinion leaders. Ni3 helps you to identify who are the most influential bloggers and most followed "tweeters" for any given topic.
Identify online communities to target and serve
Develop growth opportunities by offering specific solutions tailored to the needs of the most relevant online communities, as identified using Ni3.
Define effective Social Media engagement strategies
Manage risk and increase benefits by engaging appropriately in the conversations with online blogs, forums, and social networks, and find opportunities to collaborate with influential opinion leaders.
"Since social media tools may have a profound transformative effect on society, software tools and systematic processes to analyze complex social interactions will play a key role in raising their efficacy in communities and organizations."
Ni3 empowers businesses to: